Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "ψηφιακός μετασχηματισμός"

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  • Using chatbots for customer service and support.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Binikou Ketsiriporn, Anastasia; Mythi, Despoina
    Thesis advisor: Vasileiadis, Giorgos
    Publication Date: 2023-09-25
    The evolution of Internet and the increased popularity of digital services have changed the way businesses interact with their customers. Chatbots is a technology that has emerged as a viable and efficient solution for ...

  • The impact of artificial intelligence on business management.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Patsarou, Sofia
    Thesis advisor: Vasileiadis, Giorgos
    Publication Date: 2023-11-08
    Artificial intelligence in combination with other digital transformation technologies offers the ability to transform their business operations and gain a competitive advantage. The purpose of this thesis is to explore ...

  • Digital transformation and marketing practices in the Greek public administration.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papazachari, Angeliki – Ioli; Frrokou, Klevisa
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-04-25
    This diploma thesis aims to explore the application of electronic marketing in the Greek public administration. Citizens' expectations of public services changed radically after the covid 19 pandemic and the digital ...