Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "buyer behavior"

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  • Online buying behaviour : the case of consumers in Rhodes.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kanaki, Alexia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-10-02
    The aim of this thesis is to investigate consumer behavior’s and preferences online in Rhodes, Greece. The first section of the thesis concludes the theoretical background of online consumerism, while the second section ...

  • The online buying behaviour of consumers in Messara.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Giachnaki, Chrysi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-02-03
    E-commerce began to develop in the 1970s, when the first attempts to sell products began. Nowadays, it has evolved to such an extent that there is the possibility of buying any product or service, without getting out of ...

  • Online buying behavior: the case of consumers in Heraklion in 2018

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Averkiou, Adamantini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-26
    The purpose of this thesis is to research and draw conclusions regarding the online consumer behavior of a sample of 150 people in Heraklion Crete. Initially, after defining the concept of e-commerce and distinguishing it ...

  • Tactics and methods used by small and medium-sized enterprises in the prefecture of Rethymno in attracting buyers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Kerentzi, Maria
    Thesis advisor: Gavrilakis, Nektarios; Galyfianakis, Georgios
    Publication Date: 2020-03-03
    The aim of this study is to present the market position of small and medium-sized enterprises, their importance in the economy and to analyze the ways and methods, by which the corporates of this category can become more ...