Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "consumer"

Now showing items 1-10 of 10

  • Online buying behavior: the case of consumers in Heraklion in 2018

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Averkiou, Adamantini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-26
    The purpose of this thesis is to research and draw conclusions regarding the online consumer behavior of a sample of 150 people in Heraklion Crete. Initially, after defining the concept of e-commerce and distinguishing it ...

  • The power of psychology to consumers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chontou, Maria-Vasiliki
    Thesis advisor: Markaki, Smaragda
    Publication Date: 2023-10-25
    This bachelor thesis explores in depth the power of psychology in shaping consumer behavior and its influence on marketing techniques. A comprehensive literature review was conducted to examine the complex relationship ...

  • The evolution of electronic marketing the last three decades and the treatment of consumer.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chasan-Achmet, Panagiota
    Thesis advisor: Peronikolis, Michalis
    Publication Date: 2020-02-22
    The present is the diploma thesis of Student Chasan-Achmet Panagiwta. This thesis refers initially to the theoretical part, where there is a general reference to E-marketing, all advertising media and the evolution of ...

  • Heraklion consumers intention for online grocery shopping.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koraka, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-07-23
    The purpose of this thesis is to explore the intentions of Heraklion consumers for online grocery shopping. The first chapters are based on secondary data and give a theoretical background on the subject. The following ...

  • E-commerce and transaction security - The case of consumers in N. Lasithiou.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tsatsi, Alnta
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-15
    Vast technological developments have helped to advance every aspect of human life. One of the huge developments in the commercial transactions sector is the use of digital technology through online transactions, which gives ...

  • Consumer preferences in honey: the case of consumers in Heraklion Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Tsaprazis, Eleftherios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-02-26
    The purpose of this thesis is to investigate consumers’ behavior and preferences concerning honey. This work was based on the collection of primary data (with structured questionnaires), as well as on secondary data from ...

  • Consumer’s trends and attitudes during COVID-19 pandemic.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Katsiadrami, Konstantina
    Thesis advisor: Chourdakis, Marinos
    Publication Date: 2023-01-18
    The measures to avoid the transmission of the Covid-19 pandemic have radically changed the habits of consumers and the operation of many businesses. Thus, gradually, even the simplest everyday purchases began to be made ...

  • Changes in consumer behavior in from traditional to modern internet advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Georga, Maria-Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    Purpose: To explore changes in consumer behaviour from traditional to modern online advertising based on the perceptions of the consumers. Methodology: Analysis and synthesis of the theory of advertising, traditional ...

  • Consumer preference and attitude towards organic foods and factors that influence their purchase.

    Η.Μ.U, School of Health Sciences (SHS), Nutrition and Dietetics Sciences Dept.
    Authors: Kioselaki, Eleni; Mavrantonaki, Foteini
    Thesis advisor: Sfakianaki, Eirini
    Publication Date: 2021-05-27
    The popularity of organic products is growing as the benefits they provide to health, the environment, animals, food safety and the local economy become known. Some of the factors that hinder the purchase of these are the ...

  • Consumer grouping techniques in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kouki, Maria
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2020-11-23
    This project work addresses the topic of clustering in marketing, introduces first of all, marketing as a definition, shows all the critical approaches which lead marketing to be of a crucial importance into the world of ...