Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "consumers"

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  • Emotional analysis in digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Koukiadaki, Maria Styliani; Tsakiri, Eirini Rafailia
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2021-08-23
    The purpose of this dissertation is the analysis of emotion in digital marketing. Our work is divided into two parts. The first part concerns the conceptual approach of the subject where the Consumer behavior is analyzed ...

  • The necessity of social media for fashion businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papalexandraki, Kalliopi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-22
    In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ...

  • Research applications artificial intelligence marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Klados, Dimitris; Marousaki, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-11-01
    Failure to integrate behavior into technological developments could disrupt the consumer experience with artificial intelligence. The data can be provided intentionally by consumers, albeit with varying degrees of understanding ...