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  • Cruise tourism and hotel accommodation: a substitute or complementary relationship?

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kanellis, Achilleas-Michail
    Thesis advisor: Dimou, Eirini
    Publication Date: 2023-07-26
    The present research wants to investigate what kind of relationship two pillars of tourism have, such as hotels and cruise ships, and to give a clearer answer ultimately to whether they are substitute or complementary ...
  • Cruise tourism. The case study of Herakleio, trends and developments in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Diakogeorgiou, Ippokratis
    Thesis advisor: Triantafyllou, Georgios
    Publication Date: 2020-09-24
    During recent years, a significant increase has been noted in cruise ship and – by extension – cruise tourist arrivals, which means that a gradually increasing number of tourists are visiting Greece. The purpose of this ...