Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "data"

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  • Growth marketing: The evolution of marketing with emphasize on data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kartala, Charoula – Kyriaki
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-12-28
    Business and every human activity are constantly evolving in a modern society. Consumerism, digital transformation, sensitivity to environmental issues, are just a few of the characteristics that have radically changed ...

  • Data reservation from electronic reservation systems.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Maropakis, Stylianos; Ntregkas, Georgios
    Thesis advisor: Vasileiadis, Georgios
    Publication Date: 2021-11-25
    The purpose of this thesis is the analysis of data from an online booking system. The main reason that led us to deal with the analysis is to understand how the accommodation rates adjust over time. In the first part, we ...

  • Development of a sentiment analysis web application in twitter data using TensorFlow framework.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapaza, Panagiota
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-09-08
    As part of this dissertation, we present the design of an online application, which categorizes Twitter texts based on emotion, using data analysis. To understand this application, the terms Twitter and tweet, Social Media ...

  • Analyzing methods for an efficient marketing plan from new technology devices data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Xylouris, Aristotelis; Pataki, Evangelia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-27
    The rapid development in digital marketing during the past decades led to the invention of many new tools. In order to improve customer experience, corporations collect data and adapt them in a way to promote their products ...