Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "marketing"

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  • 360 digital marketing: what is it and its importance in modern marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Michasi, Gioana; Ntaka, Anthoula
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-03-14
    A 360-degree marketing communication is defined as communication that reaches out to its audience members in multiple ways (Merenda, 2012) at various stages of persuasion in order to "connect" with consumers. Although a ...

  • Digital marketing and tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kampouris, Ioannis; Chrysochoos, Iason
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-07-25
    This particular work has as its object of study Digital Marketing in relation to Tourism. It contains two sectors. The first of them, the theoretical part deals with the concepts of Marketing, Digital Marketing, the Internet ...

  • Growth marketing: The evolution of marketing with emphasize on data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kartala, Charoula – Kyriaki
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-12-28
    Business and every human activity are constantly evolving in a modern society. Consumerism, digital transformation, sensitivity to environmental issues, are just a few of the characteristics that have radically changed ...

  • Omnichannel marketing in retail.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Spyridakis, Dimitrios
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 2021-11-24
    This paper examines the very interesting topic of Omnichannel marketing and the influence of and towards it, consumer behavior. Omnichannel marketing has conceptual foundations in two interrelated industries: multichannel ...

  • Analysis of marketing data from 5th generation mobile telephony networks.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kteniadakis, Georgios; Psaraki, Aikaterini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-06-25
    The purpose of this dissertation is the analysis of marketing data through fifth generation mobile networks. Initially, an ecological approach to marketing is carried out by analyzing the external and internal environment, ...

  • Big data analysis based on advertising campaigns and marketing strategy.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Arvanitis, Panagiotis; Gourniezakis, Dimitris
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-07-28
    In today's era, advertising and marketing have taken an essential part of everyday life, so as expected they have also taken a critical role in all large businesses/companies. Using the data analysis technique we mine ...

  • Product exports.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Ioannidis, Loukas
    Thesis advisor: Stamatopoulos, Theodoros
    Publication Date: 2020-03-04
    The aim of this project is to show up the actual proceedings that Greek companies follow in order to export their products, as at European Union (EU) markets as at Third Countries. We are breaking down and composing the ...

  • The establishment-development of a corporation which produces pellet and its promotion via social media.

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Panou, Dimitrios
    Thesis advisor: Sakkas, Nikolaos
    Publication Date: 2020-02-28
    The present postgraduate diploma thesis is an attempt to be developed a business plan for a pellet producing company, with spatial planning elements, which will promote its products through the social media. The opening ...

  • The evolution of electronic marketing the last three decades and the treatment of consumer.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chasan-Achmet, Panagiota
    Thesis advisor: Peronikolis, Michalis
    Publication Date: 2020-02-22
    The present is the diploma thesis of Student Chasan-Achmet Panagiwta. This thesis refers initially to the theoretical part, where there is a general reference to E-marketing, all advertising media and the evolution of ...

  • The psychology of color and its application in marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karachaliou, Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-12-13
    The following dissertation begins with a reference on marketing and color for the origin of the appellation as well as the development and their acceptation of the color in the psychological field in former times until ...

  • Electronic trade (e-commerce) in Crete and use marketing methods to promote traditional dishes, products in foreign countries.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Samonaki, Eirini; Samonakis, Konstantinos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2020-05-11
    Nowadays, people adapt to new technologies. The consumers, using e-commerce, can learn about the products they are interested in contrast with the old days when it was necessary for them to be physically in the store. ...

  • Methods for advertising and using advertising activities on internet’s information media.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Mastoraki, Charikleia; Tzovaerakis, Anastasios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-11
    In this thesis we are focusing in the analysis of the e-commerce. Every day more and more users from the professional/business sector join the internet. There are many forms of e-marketing, as well as some new strategies, ...

  • Methods of displaying and using innovative advertisements on online store websites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Manidaki, Emmanouela; Chatziilia, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-03-27
    The subject of this thesis is the innovative methods of advertising on e-commerce websites. Advertising delivered over the Internet—“Internet advertising”—has become an important source of revenue for Internet-based ...

  • Methods of advertising and use of marketing by online Greek electronics stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Marinakis, Petros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-11
    The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ...

  • Startup business promotion methods.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Giamalis, Alexandros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-10-23
    Examining and documenting the progress of startup businesses and their environment in Greece is of significant importance as a research area for policy makers, academics and entrepreneurs. Numerous studies have been conducted ...

  • Research applications artificial intelligence marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Klados, Dimitris; Marousaki, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-11-01
    Failure to integrate behavior into technological developments could disrupt the consumer experience with artificial intelligence. The data can be provided intentionally by consumers, albeit with varying degrees of understanding ...

  • Study of Marketing Strategies for Online Stores Who are Active in the Trade Sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Andrikou, Emmanouil
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-09-12
    The rapid development of technology has greatly affected the field of marketing, giving it new tools and methods. Modern businesses following this trend are increasingly using electronic marketing to be able to cope with ...

  • Study of consumer behavior for the selection of essential and luxury products and services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gianni, Eleni; Potsos, Antonis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-02
    For many years now a lot of marketing companies and businessmen have conducted research regarding the consumers’ behavior, this way has helped them to create products that will satisfy and cover the consumers’ needs and ...

  • The role of local products as a theme of tourist destinations, the case of Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Doxastakis, Georgios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-04-18
    The Cretan diet has been researched by scientists all over the world. The rather surprising results of these studies have attracted worldwide attention because they document the enormous health benefits for islanders and ...

  • The effects of covid_19 on marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkourai, Giorgken; Bournelou, Myrto
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-12-11
    Covid-19 first appeared in Wuhan, China and spread around the world within a few months. Furthermore, the Covid-19 pandemic represents one of the most significant challenges in modern marketing history, while the short-term ...