Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "promotion"

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  • The promotion of tourist accommodations on the internet (social media).

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Salla, Dimitra
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2023-12-07
    The thesis entitled "The Promotion of Tourist Accommodation on the Internet (Social Media)" offers a comprehensive analysis of the promotion strategies for three accommodations, namely Villa Liljana, Villa Salla and Villa ...

  • Organizing and operation of a bar. Case study "Promoting local products through the bar".

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Angelou, Panagiotis
    Thesis advisor: Apladas, Georgios
    Publication Date: 2020-06-16
    Globalization has greatly affected the global market. Greece has not been left unaffected as there has been a sharp increase in imports, a decline in exports and a decline in the manufacturing industry. In recent years ...

  • Multimedia promotion of tourist destinations and development promotional video for Agios Nikolaos.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ymerai, Giochana; Ymerai, Kristiola
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2023-02-03
    This thesis was created for the purpose of multimedia promotion of tourist destinations and the creation of an advertising video for Agios Nikolaos of Crete. First we will talk about the concept of e-tourism, about tourism ...

  • E-sports, their rise and the chances that are given in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Syliris, Nikolaos; Tsalimoglou, Dimitris
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ...

  • Internet marketing in modern hotel units.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kotsaki, Bariam
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-04-05
    The Internet has changed the way businesses of all kinds operate and the same goes for hotels. The Internet is a distribution channel. In Greece, most hotels use the Internet to be more competitive. In the context of ...