Browsing by Keywords "διαδικτυακή διαφήμιση"

Now showing items 21-23 of 23

  • Comparative study for the attitude of consumers towards online advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zagorianou, Maria; Kapoti, Dionysia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-06-15
    The purpose of this paper is to examine the impact of online advertising on consumer behavior. In a reality that the Internet has infiltrated every area of human life enormously, marketing could not be left untouched. The ...

  • The development stages of a viral marketing campaign through social website.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Asprogeraka, Danai
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-20
    The Viral Marketing is a technique that aims to create "noise" around the company or product you are promoting and is achieved through the provision of quality services and the distribution of free quality information or ...

  • Online advertising auction on the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mara, Eleni; Sfakianaki, Eirini
    Thesis advisor: Dimotikalis, Ioannis
    Publication Date: 22-09-2015
    Naturally, the development of technology and particularly the Internet, and directly affected the trade and especially advertising. Even today there are people advertising that are unrelated to this new advertising medium, ...