Welcome to Apothesis, HMU Institutional Repository

Apothesis is the result of an efford that started in 2001 in order to collect, maintain and promote in a consistent manner the work that is produced by HMU members members.

Everyone can use the Institutional Repository, however its contents should be used with respect to the applicable intellectual property laws.

Recently Added

  • Investigation of the unmet health care needs in our Greece.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kolliopoulou, Theodora
    Thesis advisor: Fanourgiakis, Ioannis
    Publication Date: 2023-06-07
    Self-reported unmet needs for healthcare services refers to a person’s own assessment of whether they need a healthcare service or seek it. As an indicator, it highlights problems of availability, accessibility and acceptance ...

  • E-sports, their rise and the chances that are given in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Syliris, Nikolaos; Tsalimoglou, Dimitris
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ...

  • The impact of influencer marketing on sales.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sarri, Klitemnistra
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    Influencer Marketing aims to leverage the trust relationship built between an influencer and their audience, resulting in more direct campaign impact. This is achieved through a stable consumer base that follows them, ...

  • The use of social media marketing by catering businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Grypari, Chrysi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-05-29
    This thesis focuses on the study of the use of Social Media Marketing by Catering Businesses. Furthermore, the methods of digital marketing and social media marketing by modern businesses are analyzed. There is an extensive ...

  • Investigation of the unmet health care needs in our Greece.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kolliopoulou, Theodora
    Thesis advisor: Fanourgiakis, Ioannis
    Publication Date: 2023-05-24
    Self-reported unmet needs for healthcare services refers to a person’s own assessment of whether they need a healthcare service or seek it. As an indicator, it highlights problems of availability, accessibility and acceptance ...

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