Now showing items 41-42 of 42

  • The use of the structure of social networks in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zefkilis, Georgios; Thanasia, Dimitra; Mechilli, Evgenia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-07-14
    Social networking on the web is very current and dynamic phenomenon, which has surpassed the boundaries of fashion and tends to become more social. Social media today in the broad area have received, is a phenomenon that ...
  • E-business and advertising through social networks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katsarou, Georgia; Tafa, Tzoulia-Angeliki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 30-03-2015
    The purpose of this thesis is to explore the interaction of e-business and the commerce through social mediacontribute into marketing, the projection of the businesses and the promotion of specific products. Also, there ...