Browsing by Keywords "διαφήμιση"

Now showing items 81-87 of 87

  • New brand promotion channels and new advertising channels: tik-tok, messenger, igtv etc.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kalligiannaki, Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-10
    This project is about the new channels that have been created for the development of brands. The first chapter consists of bibliographic a review of the history of projection channels, an analysis of the new projection ...

  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...

  • Techniques of developing mobile apps and their application on marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaliakoudas, Athanasios; Dovrou, Sofia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-07-14
    Smart Phones have evolved and now every person needs them. This need for everyday use has impelled the companies to develop elements that surround Smart Phones, such as mobile apps, ads, ROM et cetera. The Smart Phone is ...

  • E-mail Marketing: using e-mail to reach your target audience and build customer relationships.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Moschovaki, Emmanouela
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-09-05
    A key tool of eMarketing is e-mail marketing, the use of e-mail for sending newsletters to the subscribers. E-mail marketing is the Internet version of the traditional mail marketing which operated by sending advertisements ...

  • The electronic marketing in Greece and their influences οn businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Savvidi, Anna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-04-18
    In the framework of thesis of the Department of "Marketing and Advertising" of Higher Technological Educational Institution of Crete with supervisor Professor K. Mastorakis i have undertaken to analyze e-marketing in Greece ...

  • Tourism and social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Floros, Georgios
    Thesis advisor: Apladas, Georgios
    Publication Date: 08-07-2015
    The present study dealt with the question of social networking and electronic publicity in the field of tourism and was completed through four chapters. More specifically the first chapter dealt with publicity and tourism, ...

  • E-business and advertising through social networks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katsarou, Georgia; Tafa, Tzoulia-Angeliki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 30-03-2015
    The purpose of this thesis is to explore the interaction of e-business and the commerce through social mediacontribute into marketing, the projection of the businesses and the promotion of specific products. Also, there ...