• Analysis of the advertising for tourism and hotel enterprises - evolution through the years and the use of internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Συγγραφείς: Chatzina, Nantia; Chortatou, Anastasia
    Επιβλέπων καθηγητής: Panagiotakis, Konstantinos
    Ημερομηνία δημοσίευσης: 16-06-2011
    Tourism of a country must be qualitative. To make this possible certain conditions must be ensured. The ad is the first and indispensable condition which affects the visibility of the country abroad with advertising ...