Browsing by Author "Αναγνωστόπουλος, Ιωάννης"

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  • E-marketing: promoting tourism product online.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Foukaraki, Eleftheria; Anagnostopoulos, Ioannis
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 27-11-2013
    The constant and rapid advances in technology and use of Internet are bringing new opportunities in tourism promotion highlighting the necessity of using more efficient and " smarter " methods to attract tourists and ...