Browsing by Author "Διαμαντάκος, Νικόλαος"
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Study of interactive marketing in social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Diamantakos, Nikolaos
Thesis advisor: Mastorakis, Georgios
Publication Date: 2017-11-09Interactive marketing is a shift from traditional one-way forms of marketing communications to more interactive two-way communication models that encourage dialogue between a company and the consumers a company is trying ...
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