Browsing by Author "Κουκιαδάκη, Μαρία Στυλιανή"
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Emotional analysis in digital marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Koukiadaki, Maria Styliani; Tsakiri, Eirini Rafailia
Thesis advisor: Mastorakis, Giorgos
Publication Date: 2021-08-23The purpose of this dissertation is the analysis of emotion in digital marketing. Our work is divided into two parts. The first part concerns the conceptual approach of the subject where the Consumer behavior is analyzed ...
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