Browsing by Author "Μπεζάνη, Άννα"
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Viral Marketing and its development within Marketing via mobile devices (Mobile Marketing)
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Bezani, Anna; Kalarouti, Elisavet; Liatsi, Lamprini
Thesis advisor: Perakakis, Emmanouil
Publication Date: 2016-05-18This thesis deals with viral marketing, a very effective method for promoting products and services, used by many enterprises, sometimes effectively, sometimes not. Viral marketing designed to create 'buzz' around a business ...
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