Browsing by Author "Ρηγούτσου, Κάντια"
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The use of promotion apps in mobile marketing. Promotion application for IKEA.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Rigoutsou, Kantia
Thesis advisor: Kapantaidakis, Ioannis
Publication Date: 08-09-2015The subject of this thesis is to build a mobile promotion application for a known furniture company (IKEA). The internet development has lead companies to want to constantly invent new ways of promotion and advertising ...
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