Browsing by Author "Σπούνου, Μαρία-Ελένη"

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  • Investigation of consumer behavior in an economic downturn : The case of Greek economy.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Spounou, Maria-Eleni; Tripolitsiotis, Panagiotis
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 15-09-2015
    In the present work we will seek to describe with clarity how behaves the consumer in periods of crisis. Central pylon of our study will be the appointment of behavior of consumer in Greece. In Greece of memoranda and ...