Browsing by Author "Χασιρτζόγλου, Μαρία"
Now showing items 1-1 of 1
-
Sustainable development, investment and marketing in hotel businesses. Case study: Ledra Marriott, (Marriott International) and Novotel, (Accor Group).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Chasirtzoglou, Maria
Thesis advisor: Tsimitakis, Emmanouil
Publication Date: 28-02-2012It has been widely noted, especially during the last decade, that considerable efforts are being made by many hotels to enhance their marketing strategies that are used, by adopting friendly – environmental policies. As ...
This website uses cookies to ensure you get the best browsing experience.
Continue
More info