Browsing by Author "Χατζάκη, Δέσποινα"

Now showing items 1-1 of 1

  • Electronic transactions and safety: the case of consumers in city of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chatzaki, Despoina
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-07-02
    A frequently cited reason for consumers who do not buy from the Internet is the lack of confidence. Lack of physical evidence and interaction in the online environment makes it more difficult to establish trust with ...