Browsing by Author "Χατζηνάκη, Αστρούλα"
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The internet advertising to consumers of Heraklion Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Chatzinaki, Astroula
Thesis advisor: Kourgiantakis, Markos
Publication Date: 16-12-2015The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...
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