Browsing by Author "Χριστοδούλου, Παναγιώτα"
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Industrial marketing in small and medium enterprises in Cyprous.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Christodoulou, Panagiota
Thesis advisor: Koutentakis, Emmanouil
Publication Date: 06-12-2011In this work we will study industrial marketing in SMEs in Cyprus. The first chapter analyzes the meaning of marketing, functions of marketing as even the analysis of industrial markets. The second chapter explains the ...
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