Browsing by Author "Fouska, Argyro"
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Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Fouska, Argyro
Thesis advisor: Kapantaidakis, Ioannis
Publication Date: 2018-10-24The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ...
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