Browsing by Author "Gerakaris, Georgios"
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The development, use and business strategy planning of the Social Media Monitoring technique.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Gerakaris, Georgios
Thesis advisor: Kopanakis, Ioannis
Publication Date: 04-11-2015Social networks are important means for communication, engaging millions of users around the globe. For enterprises in particular, being present and aware of what is discussed on these communication channels about their ...
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