Browsing by Author "Gergeraki, Zoi"
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ATL and BTL marketing and their efficiency research.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Gergeraki, Zoi; Koliavasili, Maria
Thesis advisor: Dimou, Eirini
Publication Date: 2018-01-09Advertising is regarded as an indirect form of persuasion, which draws the consumer’s interest and attention, focusing on providing information or on the emotional appeal to them as regards the particular characteristics ...
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