Browsing by Author "Giannakopoulou, Melinta"
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Online buying behavior: The case of consumers in Madrid.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Giannakopoulou, Melinta
Thesis advisor: Kourgiantakis, Markos
Publication Date: 2019-05-17The aim of this thesis is to investigate consumer behavior and preferences online purchases in Madrid, Spain. The first section of the thesis gives the theoretical background, while the second section presents the methodology ...
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