Browsing by Author "Ioannou-Eftychiou, Fotini"
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Comparative analysis of the communication strategy on tourism in Greece and Cyprus.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Ioannou-Eftychiou, Fotini
Thesis advisor: Trichas, Nikolaos
Publication Date: 09-10-2015The purpose of this study is to compare and critically evaluate the formal communication strategies wich the national tourist organizations of Greece and Cyprus have announced and implement. The data, which analyzed and ...
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