Browsing by Author "Koutrelakos, Nikolaos"
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The technology of augmented reality and its use in marketing. Techniques and methods of AR application development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Koutrelakos, Nikolaos
Thesis advisor: Kapantaidakis, Ioannis
Publication Date: 21-10-2012The promotion of products always takes advantage of the latest discoveries and trends in technology. In recent years there has been a shift from traditional forms and ways of promoting products such as TV spots, brochures, ...
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