Browsing by Author "Maragkoudaki, Valentini"
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The role of public relations and new technologies in the electronic display and reputation management.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Maragkoudaki, Valentini
Thesis advisor: Mastorakis, Georgios
Publication Date: 2017-05-15Public Relations is the communication structure between an individual or group of individuals with a wide audience in order to create mutual trust and serve common interests. The sector of public relations has a long history ...
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