Browsing by Author "Mortoglou, Nikolaos"

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  • The influence of social networks in marketing products and services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mortoglou, Nikolaos
    Thesis advisor: Spanakis, Antonios
    Publication Date: 19-06-2014
    Social media (social networks) are, today, a growing share of information and communication, while classified most powerful methods in marketing products and services of a business or even re-growth. The use of social ...