Browsing by Author "Palli, Ioanna"

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  • Sports marketing and advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Palli, Ioanna
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 26-11-2014
    This graduation thesis aims to approach the positive aspects of sports marketing and of its advertising. It analyzes how the sports product is improved through marketing, advertising and sponsorship. On the other hand, ...