Browsing by Author "Papathanasiou, Konstantinos"
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Meaning, importance and application of internal marketing in one hotel enterprise. Case study at the business hotels of region Lasithiou.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Papathanasiou, Konstantinos
Thesis advisor: Mastorakis, Georgios
Publication Date: 09-09-2015The internal marketing refers to the internal environment of any business consisting of human resources, the managers understanding the importance of the internal marketing, they research, design and create the appropriate ...
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