Browsing by Author "Pipitsa, Anna"
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The use of e-marketing by tour operators.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Diamantaki, Despoina; Pipitsa, Anna
Thesis advisor: Kapantaidakis, Ioannis
Publication Date: 2018-01-22The purpose of this dissertation is to highlight the use of e-marketing by tourism businesses. In the first chapter there is a conceptual approach of tourism, its basic forms are mentioned and the contribution of tourism ...
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