Browsing by Keywords "διαδικτυακό μάρκετινγκ"

Now showing items 1-11 of 11

  • Optimizing targeting and efficiency for online advertising campaigns advertising network Google AdWords.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pappas, Vasileios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 28-01-2013
    The search engine Google, gathers and organizes daily millions if not billions of information from internet. Then make this information available to users worldwide who seek online via the search engine, which is the basic ...

  • The consumer behavior and online purchases in Southern Suburbs of Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chrysanthakopoulou, Panagiota
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-11-15
    The aim of this thesis is to investigate consumer behavior and preferences, online purchases in Southern Suburbs of Attica. The first section of the thesis gives the theoretical background, while the second section presents ...

  • The development of internet marketing and its implementation in Greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plokamaki, Eleni; Sarlami, Christina
    Thesis advisor: Papastefanaki, Sofia
    Publication Date: 2017-04-25
    In the particular work becomes an effort to be studied the development of e- marketing, the application and the impact on Greek businesses. The research was carried out in Chania of Crete and in the head office of the ...

  • The promotion strategy of cinema movies: Tools and tactics of the global cinema industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Avlonitis, Panagiotis
    Thesis advisor: Zerva, Magdalini-Violetta
    Publication Date: 21-10-2012
    The goal of this present work and research that was completed was to demonstrate and explain every means of promotion that are being used for advertising a movie production. Inside the chapter of bibliography, at first ...

  • Study of innovative marketing strategies and methods of interactive advertising (interactive marketing) in digital terrestrial television (DVB-T).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gkorou, Arhodia-Melina; Kapaki, Kalliopi
    Thesis advisor: Mastorakis, George
    Publication Date: 21-10-2012
    The objectives of this project are focused on studying, researching and developing innovative marketing strategies that will arise in the process of transition from analogue to digital video broadcasting television (DVB-T). ...

  • Analyzing methods for an efficient marketing plan from new technology devices data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Xylouris, Aristotelis; Pataki, Evangelia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-27
    The rapid development in digital marketing during the past decades led to the invention of many new tools. In order to improve customer experience, corporations collect data and adapt them in a way to promote their products ...

  • Study of the technique of affiliate marketing, the present and the future of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Oikonomopoulou, Christina; Fampiola, Nikola
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    It is a fact that in recent years, rapid developments in telecommunications and information technology led to the development of networks and especially the prevalence of the Internet. Commercial use of the internet has ...

  • Methods of online promotion suitable for food and beverage enterprises along with practical usage of social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kapetanaki, Evanthia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-07-25
    Over the last years it has been proven that advertisement over internet has increased, due to the fact that even mobile devices are permanently connected to internet, devices that we are used to live with. This popularity ...

  • Comparing internet marketing and franchise.

    T.E.I. of Crete, School of Engineering (STEF), Department of Mechanical Engineering
    Authors: Mentzelopoulos, Michail
    Thesis advisor: Paxinos, Kosmas
    Publication Date: 26-03-2012

  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...

  • The internet marketing as a tool of export trade.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Frosynis, Georgios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-25
    The constant and rapid advances in technology brings new opportunities for the promotion of products and services and stresses the need to use more and more "intelligent" marketing methods by firms. The global spread of ...