Browsing by Keywords "καταναλωτική συμπεριφορά"

Now showing items 1-5 of 5

  • Omnichannel marketing in retail.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Spyridakis, Dimitrios
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 2021-11-24
    This paper examines the very interesting topic of Omnichannel marketing and the influence of and towards it, consumer behavior. Omnichannel marketing has conceptual foundations in two interrelated industries: multichannel ...

  • Publicity's impact on children's behavior as consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstathiou, Kalliopi
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ...

  • The impact of the economic crisis on the consumer behavior of the Greeks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Moulakaki, Theodora
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-06-05
    This diploma thesis was conducted in the framework of my studies at the Department of Business Administration (Agios Nikolaos) of TEI of Crete. The aim of the work is to highlight the impact of the economic crisis on the ...

  • Consumer’s trends and attitudes during COVID-19 pandemic.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Katsiadrami, Konstantina
    Thesis advisor: Chourdakis, Marinos
    Publication Date: 2023-01-18
    The measures to avoid the transmission of the Covid-19 pandemic have radically changed the habits of consumers and the operation of many businesses. Thus, gradually, even the simplest everyday purchases began to be made ...

  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...