Browsing by Advisor "Τσιμητάκης, Εμμανουήλ"
Now showing items 1-3 of 3
-
Application systems ISO and HACCP quality hotel units in Le Meridien and Four Seasons.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 22-05-2012The present study addressed the question of implementation of quality systems to ISO and HACCP hotels. In particular the Le Meridien and Four Seasons. The work was completed in six chapters. More specifically, the first ... -
Sustainable development, investment and marketing in hotel businesses. Case study: Ledra Marriott, (Marriott International) and Novotel, (Accor Group).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 28-02-2012It has been widely noted, especially during the last decade, that considerable efforts are being made by many hotels to enhance their marketing strategies that are used, by adopting friendly – environmental policies. As ... -
Promotion of emerging tourism destinations. The case of Drama.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 14-12-2011