Browsing by Advisor "Siganou, Marianna"
Now showing items 1-2 of 2
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Study about the design of traditional print advertising / promotion and the transition to new forms using new technologies (multichannel publishing, e-book devices, video-in-print advertising, interactive publishing etc).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 07-02-2011Imprinted media is one of the oldest types of advertising. As time passes, this particular type evolves due to constant developments in techniques and technologies which are available today. Updated software and printing ... -
Promoting higher education institutions using video. Case study of other institutions.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 24-01-2012