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  • Techniques creating of a brand name and measurement of the perceived value of the brand. Zara company

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Diamanti, Zoi; Manouseli, Evangelia
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 2016-05-12
    In a society and economy environment that is constantly changing, it’s particularly important for businesses to be able to create and add value to their product. In the present investigation examined the case of brand Zara ...