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  • Study of interactive marketing in social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diamantakos, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-11-09
    Interactive marketing is a shift from traditional one-way forms of marketing communications to more interactive two-way communication models that encourage dialogue between a company and the consumers a company is trying ...