Now showing items 1-1 of 1

  • Social media as communication tools of Greek F.C.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Diamantopoulos, Timoleon; Papammanouil, Athanasios
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-06-27
    In this dissertation, we study social media marketing, and how Greek Football Clubs use it to promote their team and increase their revenue. We refer to sports journalism and social media as well as to specific sponsors ...