Browsing by Author "Ζαγοραίος, Δημήτριος"
A case study of the implementation marketing promotional mix in non profit organizations of social and humane services. Case study "The Smile of the Child".T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Zagoraios, Dimitrios; Papastylianou, Pantelis
Thesis advisor: Mastorakis, Georgios
Publication Date: 26-05-2015This thesis explores the involvement of Non Profit Organizations social and humanitarian services with marketing and furthermore the components composing its Promotion Mix. Primary research is conducted in a specific case ...