Browsing by Author "Ζώρζου, Θεολογίνη-Γεωργία"
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Social media in hotel business strategy: the case of Santorini island.Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
Authors: Zorzou, Theologini-Georgia
Thesis advisor: Dimou, Eirini
Publication Date: 2020-05-22The purpose of this thesis is to highlight the impact of social media on tourism industry in the island of Santorini. Firstly, a theoretical background of Marketing is presented in general followed by a more detailed ...