Browsing by Author "Ιατρού, Μαριλένα"
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Study of factors influencing the decision of firms to adopt international advertising unchanged for the Greek market: the case of Benetton.T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Kallinteri, Lemonia; Iatrou, Marilena
Thesis advisor: Zerva, Magdalini-Violeta
Publication Date: 10-02-2009