Browsing by Author "Κρουσταλάκη, Στέλλα"

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  • The use of social media from multinational companies. The case of IKEA.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kroustalaki, Stella; Metaxaki, Charikleia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-04-17
    This diploma thesis deals with the use of social media, especially from multinational companies such as the Swedish IKEA. Social media are now an integral part of the daily routine of the majority of the people. The existing ...