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  • Online advertisement through banner and measuring the effectiveness.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kontogiannatou, Marilina; Lavtakova, Elisavet
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    This thesis examines the effectiveness of online advertising through banners, in an effort to determine whether this technique helps in promoting their products to anyone interested. The first chapter is an overview of the ...