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  • Resolution of advertising ways and proper use of marketing on business, based on consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagoudaki, Argyro
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-07-02
    The work presents and analyzes the ways and techniques of developing and designing an ad, linking promotional activities between marketing departments with the results of consumer behavior research, and the importance of ...