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  • New methods of technology and advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mangana, Niki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 12-09-2014
    The purpose of this dissertation is to examine the relationship between new Information Technology (I.T.) methods and advertisement. In the first chapter, we will give a definition of the term "advertisement", presenting ...