Browsing by Author "Ντισπυράκη, Γεωργία"
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Marketing strategies to increase demand in time of economic crisis: Products with reduced expiry date and Consultancy services.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
Authors: Ntispyraki, Georgia; Pissadaki, Kyriaki
Thesis advisor: Tzortzaki, Alexia-Mairi
Publication Date: 26-03-2015In times of economic crisis the companies follow certain strategies. The purpose of this thesis is to analyze marketing strategies and the development strategies that will lead to increased demand. The first part of the ...
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