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  • Study for performance of marketing techniques through application of smart mobile devices.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntouka, Lores
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-21
    The increasingly use of mobile phones around the world and their rapid technological development, have turned these mobile devices, from simple phones to everyday objects absolutely necessary for communication, information ...